We’re excited to share our conversation with Tennessee Tourism Commissioner (and former “milkman”) Mark Ezell, a man on a mission to bring the beauty and values of Tennessee to life for people in our own backyard, and all across the world.

This is a man who believes in the power of Tennessee, and the power of experiences all across the state. From the big cities to the most rural counties, we’ve got beauty, talent in spades, and a willingness to roll up our sleeves to show the world what we’re about. Mark Ezell, a seventh generation Tennessean, will serve as the Commissioner of the Department of Tourist Development. Ezell has worked with Dean Foods since 1998 as a senior executive focused on brand development for Purity Dairies and other southeast dairies. Ezell spearheaded philanthropic efforts to create the Purity Foundation and other Middle Tennessee efforts like the successful Moosic City Dairy Dash. He is a nationally recognized brand developer who coordinated the creation and implementation of the iconic “Milk Mustache – Got Milk?” campaign. His 35 years at Purity Dairies, including time as President and General Manager, helped the former family-owned company receive recognition as a “Brands That Built Nashville” winner from the Nashville American Advertising Federation.

This edition of the podcast was recorded live at the Music City Center in Nashville, TN, at the Governor's Conference on Tourism. We spoke with over twenty industry leaders across the state to discover the stories "behind Tennessee Tourism.” Best Behavior Creative Club is one of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content.