Best Behavior Creative Club
Stories Behind TN Tourism
Stories Behind TN Economic Development

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Episode 2
Mark Adams and Chad Netherland, Gatlinburg CVB

"The entire town is only a few miles long, and most people don't realize that Gatlinburg has over 10 million visitors a year and only has about 4000 full time residents."

Wherein Mark Adams (President of the Gatlinburg CVB) and Chad Netherland (Director of Marketing & PR for the Gatlinburg CVB) join the Best Behavior Creative Club to share their expertise on the ever-evolving tourism industry and the effects it has at both local community and state levels. With decades of experience between them, Mark and Chad cover how to evolve and change with the tide of tourism, how to target feeder markets, and the importance of forming a community with all attractions and businesses in your community. Gatlinburg is a scenic Smoky Mountain town with over 450 shops and boutiques, with rich history and prevalent Southern Appalachian culture.

This edition of the podcast was recorded live at the Music City Center in Nashville, TN, at the Governor's Conference on Tourism. We spoke with over twenty industry leaders across the state to discover the stories "behind Tennessee Tourism.” Best Behavior Creative Club is one of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content.
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